Thursday, December 12, 2013

Marketing a “Retro” Lodging Business Today

After 12 years of owning Gilcrest Cottages and Motel and learning more than what we could ever remember to market our business, we met Olivia and Jimmy. As part of a client program through a Plymouth State University marketing class, these past few months have provided us with an eye opening experience.

Marketing our business with the help of two very social media skilled university students has provided us new tools. With Olivia and Jimmy’s help we have learned how to use Instagram and hash tags, have enhanced our use of social media and have finally begun to understand the importance of analyzing what you are doing to see if it really works. Marketing a “retro” lodge as old as ours is not an easy task in today’s high tech world.  The best part of the strategies they brought to us; they are virtually free. 

Thank you Olivia and Jimmy for helping us step into a new realm of marketing.

What social media tools do you use when searching for a place to stay? Please feel free to share.

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