After
12 years of owning Gilcrest Cottages and Motel and learning more than what we
could ever remember to market our business, we met Olivia and Jimmy. As part of
a client program through a Plymouth State University marketing class, these
past few months have provided us with an eye opening experience.
Marketing
our business with the help of two very social media skilled university students
has provided us new tools. With Olivia and Jimmy’s help we have learned how to
use Instagram and hash tags, have enhanced our use of social media and have
finally begun to understand the importance of analyzing what you are doing to
see if it really works. Marketing a “retro” lodge as old as ours is not an easy
task in today’s high tech world. The best part of the strategies they
brought to us; they are virtually free.
Thank
you Olivia and Jimmy for helping us step into a new realm of marketing.
What social media tools do you use when searching for a place to stay? Please feel free to share.
